Providing the optimum Customer Experience (CX) requires a look at the entire ecosystem that you have in place (or not in place) to secure a gratified, long-term patron.
List of Articles >
- Your Brand Voice in Action for the Ultimate Customer Experience
- Riding the Wave
- Death By Cookie Cutter
- Single-Page Website versus a Multi-page Website
- The Trifecta Brand Check-in
- Packaging: The Tactile Transmission of Your Brand
- Brand: Beyond the Logo
- Branding vs. Marketing
- Custom Website vs. Template-Based
The creative landscape is flooded with template-oriented solutions: web design, icons, etc. While there is a place for premade systems & imagery, these mass-produced solutions are lacking any distinguishing characteristics, a huge detriment to promoting your individual brand.