Category Archives: Design Strategy

November 6, 2018 Category:

Death By Cookie Cutter

The creative landscape is flooded with template-oriented solutions: web design, icons, etc. While there is a place for premade systems & imagery, these mass-produced solutions are lacking any distinguishing characteristics, a huge detriment to promoting your individual brand.

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July 3, 2013 Category:

Workflow for Website Development

While business leaders whom I work with are experts in their field, many are unfamiliar with a design process workflow, how a project unfolds and the deliverables from beginning to end. So, the intention of this post is to provide a general overview for the client, specifically focusing on website development, to help facilitate understanding and communication.

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March 26, 2013 Category:

Word Up! The Power of a Name

Choosing a viable name for your business, your product, a company service, or a peripheral product like a company app can set you apart in a busy marketplace. A name is just one element of your brand, but it can serve as a significant player in the development and the flourishing of your brand.

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September 5, 2011 Category:

It’s a Jungle Out There

Working with a lot of small business owners, I accordingly have the pleasure to work with a lot of forward-thinking entrepreneur-types. It takes a lot of drive and persistence to run a business; in addition to a lot of passion, vision, imagination, and like it or not, the willingness to take risks.

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