Services & Capabilities
What Cross Design Can Do for You
We’re here to make your brand sing. A full-service design studio with 30 years experience specializing in creative and strategic solutions for branding / logos, web design, print, information graphics, exhibits, and food & dietary supplement labeling and packaging.
Bring us in on a project, and we’ll build the brand from the ground up or refresh your current brand to new levels. At no time do we work on a single project in isolation. Whether we are creating a logo, designing packaging, or developing a responsive website, we keep your current and long-term business goals intertwined into every project. See the list of Services below for a full description of our capabilities.
How to Begin
We’ll take the mystery out of the process. The first meeting is free of charge, we discuss your long and short term goals, and how to meet those goals within your budget. As we access your company’s needs, priorities are assessed through hierarchy of your companies immediate requirements while still retaining long-term objectives, and a cohesive brand.
This important offering and designation “Strategic Consulting” covers a lot of territory. Some company’s need assistance in a grand scope to integrate an overall marketing plan and how to facilitate that plan within the market landscape. Others have marketing personnel and strategy in place, therefore Cross Design’s reinforcements come in the form of solely creative solutions to put momentum behind the brand. Whatever your level of requisite, Cross Design can provide creative strategy for new or an existing brand and provide a plan and structure to implement your brand though all print & digital media: print, packaging, exhibit, web, and interactive.
Logo Design, Identity Systems, Branding Guides
Whether establishing new branding or a company rebranding, we’re serious about the key role a quality trademark and brand infrastructure is in brand foundation. Brand development may include: brand strategy, brand attributes, trademark (logo), color system, typographic system, visual vocabulary, writing styles, printed & digital guidelines.
This includes any and all print media that you could think up; stationery systems, catalogs, brochures, annual reports, posters, postcards, flyers, advertisements, etc.
Custom Web Design & User-Experience (UX) Design,
Information Architecture, Wireframing, and Content Strategy
Form and function go hand-in-hand with designing clean, functional, and responsive sites by employing a user-centered design experience for the target audience. To best integrate your brand we focus on custom web design; offering all the vital components that go into the strategy & building of a good webstie: Wireframing (visual strategic planning), Information Architecture (the visual structure, form, and presentation of information for web and interactive environments), and Content Strategy. All of these deployments are intrinsically interwoven into the design process.
When the custom site is beyond the budget or the scope needs, template-based websites can be employed, read our blog post on: Custom Website vs. Template-based sites.
Email Campaigns / E-Newsletters
Design and set-up of email campaigns and e-newsletters.
Food & Dietary Supplement Labeling and Packaging
Brand development and package design for Food & Dietary Supplement products. Experience in Supplement Facts panels and Nutritional Facts panels, as well as established industry labeling standards and requirements.
Information Graphics, Data Illustration, and Whimsical Illustration
offering both data-driven information illustration such as charts, graphs, and detailed and complex information graphics, as well as whimsical illustration.
Tradeshow and exhibit environments: ranging from small table top displays, pop-up banners, up to large walk-in exhibit environments.